Today, the rest of the group and I discussed the different innovative and imaginative ways in which we could promote and advertise the show. After talking of ideas such as viral campaigns, publicity stunts and contacting local radio stations to help advertise our show, we then started to create pre-production materials for each of our flyers. On the flyers would be examples of the work we are producing for the show and the logo that the class have created.
So far, I have also created a poster and the logo for my game. I will display these in my installation at the show. We were advised to keep our posters simple because the professional looking documents are never tacky. On my individual poster, I have included a picture of the main character of my game, the Collective logo that, as a class, we all decided upon what it should look like, and also a blurb that describes what my game is about. I designed my game logo in Photoshop. It is a very useful application which allowed me to fulfill my idea of what my game logo would look like. I tried to make it look as retro as I possibly could so that it would fit the time from which I intended my game to look like it was made.
I have also drafted a press release that I intended to send to the Cornishman newspaper. However, because I didn't send it in time, I am in the process of planning a whole new draft for a press release which documents how the show went, which I can send to the newspaper after the show has finished.
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